Casino Talks

Posted by: The Original Mary at October 13, 2005, 6:42 am

Topic: PartyGaming Forum: Winner Online

Looks like Sporting Bet is better run than Party:

Quote:

Best of all, Sportingbet was able to reassure the City that, unlike PartyGaming, it was not having to spend a fortune on marketing to attract new business. The odd poster of a scantily clad Caprice notwithstanding, it has kept the so-called "average cost of acquisition" to $132 per new customer, compared with over $200 for the market leader. Sportingbet has been able to cross-sell poker to customers of its other casino games and its core sports betting business. A new "shared purse" makes it easier for customers to place bets across all Sportingbet's gambling opportunities.

http://news.independent.co.uk/busin...ticle319177.ece

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