Casino Talks

Posted by: Jetset at September 6, 2000, 4:44 am

Topic: How to get a top site at gambling.com Forum: Winner Online

My two cents worth from the casino side of the fence...

James is right (certainly as far as my tactical marketing is concerned) in underlining the considerable profile of gambling.com with players new to online gambling.

Note I said "players" (not "innocents") new to online gambling. I'm pretty sure that a significant number of experienced online gamblers call in there too.

Our research and some informal survey work indicated to us that a disproportionately high number of these prospective clients did at least part of their homework on gambling.com - and one of the pages there which particularly appealed was Top Sites.

We don't go the pay-for-votes route but nevertheless appeal to our members to register their otes. This is because there is a definite perception-value in achieving good positioning, notwithstanding opinions to the effect that the TopSites list has no cred. due to the ote-paying activity.

The overall objective is always (as I have opined ad nauseum!) to grow the gambling base by attracting new clients and then doing your damnedest to persuade them to become regular players.

[This message has been edited by Jetset (edited 09-06-2000).]

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