Casino Talks

Posted by: Got2Bet at February 10, 2002, 4:49 am

Topic: more Crazy Vegas..... Forum: Winner Online

LMAO.

Actually, in my opinion, any casino willing to try new things would be a ery big PLUS in my book. Not that I would necessarily subject them to trying out my (or anyone else's) ideas - instead, I would probably hold them up as an example of trying to give more back to the customer.

As for affiliate programs, it's all fine and dandy to have them - in fact, I have some ery good ones which produce well for me - but my aspirations dictate that I take on staff, open offices and things like that - and I cannot jeopardize the stability of that type of an operation by being primarily dependent on affiliate income.

That said, I think this is generally a more suitable model, where casinos and portals share their wins. CPM and CPC, while potentially good for portals, are often losers for the casinos - but sometimes they don't want to share their profits and are willing to put money up front, which suits me fine.

CPA is a double-edged sword as well. If paid in arrears, portals risk getting nothing for their efforts. If paid up front, casinos risk slow or no returns. So the model I propose these days is 50% up front, 50% on completion of delivery - and casinos seems to be reasonably happy with that arrangement, even though more trust is required.

Ideally, some combination of CPA and affiliate deal is probably best - say a casino pay a fixed fee up front, with future earnings as a percentage after subtracting the amount paid for the acquisition, as well as associated costs. I have not yet proposed this to anyone because it would probably require some fine tuning - but I think there must be a middle ground here which suits both casino and portal - and perhaps even leaves room for the money-back situation we've been talking about.

It's still an emerging business. As long as casinos focus on new acquisitions and not on keeping existing players happy, I don't think there can be a real win-win-win situation.
Quote:

Again, without naming names, there are certain software groups that consistently convert and produce poorly for us. I don't know if it is tracking issue, or just player interest, but we see the same results over and over.

You said it. So I wonder why some affiliate programs come to me and ask why I am not displaying their banners... you would think it is kinda obvious, eh?

I would love to compare stats with you if you'd like, but based on my observations and in talking to other webmasters, I suspect we'd end up with the same list of poorly-paying affiliate programs, or those which are potentially not beneficial from the player's standpoint.

Now where was that webmaster's association that's been talked about - Croupier? I actually had a similar idea many moons ago but webmasters back then simply weren't interested in sharing what they considered to be the tricks of the trade.

Now that things are tightening up a bit, I think there's a need for such an association to highlight portals which are willing to give a fair shake to the player. Informally, there are a few of us that work together anyhow - I think some of you know which portals I am talking about. Come to one of the conferences so we can meet up face-to-face - and I'm sure you'd be a ery welcome addition to our circle of friends

Speaking of which, one of the ery first people I met here was Jerry Garner - and I still have yet to meet him in person. Jetset, too. I'm all for organizing a portal/watchdog/whatever get-together around one of the major conferences, anyone interested?

------------------
Spearmaster
Got2Bet - Online Gambling News and Information

[This message has been edited by Got2Bet (edited 02-10-2002).]

Casino Classic
Get $500 free on the house!

Categories:

poker stars texas holdem tournament internet gambling poker tournament poker chip sets betting playing cards online poker casino games poker cards free gambling poker hands gambling system texas holdem gambling casinos casino chips online casino casino free slots craps

Links:

Movie Talks
Forum Extractor

Casino Classic.
Get $500 free on the house!