| Posted by: DrHoCasinoManager at February 9, 2002, 11:17 pm | | Topic: more Crazy Vegas..... Forum: Winner Online |
This is totally counterintuitive, but many webmasters have an astounding knack of being shortsighted when it comes to commissions and payout structures.
One of the things we learned when we tried to set up the www.drholite.com affiliate program is that offering a 20% commission almost always looks worse to a webmaster than a 40% commission, even if the 40% commission is from a disreputable or boring, non-differentiated casino.
To put this in perspective, the current average banner clickthrough rate is less than 1%. In Asia, where the Dr. Ho name is as well known as Trump is in North America, we get 5%-15% clickthrough rates. You'd think that a webmaster would rather get the lower commission but on a higher response rate, but for some reason, this is incredibly difficult to explain and sell.
Casino Manager
www.drho888.com www.drholite.com www.drho.com
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