| Posted by: FairBet at February 9, 2002, 7:12 pm | | Topic: more Crazy Vegas..... Forum: Winner Online |
Hi Spear,
Something that seems to be overlooked (whenever I bring this idea up) is that the webmasters are not being left out of the equation. As stated earlier in the thread, they can make as much or more (even on a lesser percentage) provided conversion rates are higher and player retention / alue is enhanced.
Example:
Current "average" player conversion rate for casinos: 1%
Current "average" player alue is $400 - $700
So given the above, every 100 isitors will generate approximately $400 - $700 on which the webmaster can be paid.
Increase the average conversion rate to 2% and MORE IMPORTANTLY the average player alue to $1,200 + (already the case with some casinos with better player retention...i.e. Casino on Net) and a webmaster can make more at a lesser percentage.
For instance, 100 isitors that ends up converting 2 players with a lifetime alue of $2,400 total is worth more to the webmaster (even at 10%) than 100 isitors that results in 1 conversion worth $700 times an affiliate percentage of 25%.
Also, keep in mind the aff percentage could be higher than 10%…it could be where it currently sits with most programs and still be OK (provided the “Bonus” for players was deducted prior to applying the percentage.)
In other words…the average player alue is what the average player alue is. If it takes two years to get there (and is able to do so because of the added advantage of playing at MBC) the percentage paid to the webmaster can be kept more than reasonable.
It seems that you may be in the camp of those who feels that “MoneyBack” implies a loss. I (having lost plenty over the years) see it in another light. For me, if such a casino had existed, it would have been a win. Which takes me to the point of how it should be presented to players:
Get paid if you WIN, Get paid if you Don’t!
------------------
Joe Plummer www.fairbet.org
[This message has been edited by FairBet (edited 02-09-2002).]
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