Casino Talks

Posted by: The Original Mary at February 8, 2002, 11:13 pm

Topic: more Crazy Vegas..... Forum: Winner Online

What a terrific discussion!

I agree with much of what is said--and Plummer's "Money Back" idea is intriguing. It would have a slower growth curve than the more conventionally marketed casinos, but that could easily be overcome by the higher player retention rate.

The last statistic I heard on player retention is that a player will play six times and then move on...and I wouldn't be surprised if that number goes down.

The "excuse" given by the Big Four Software firms that they don't want this new marketing model cannibalizing existing casinos doesn't entirely ring true, as they continue to open new sites. I have noticed that both Boss and Cryptologic have moved to marketing to existing land-based operations--which also helps with the differentiation issue.

Microgaming has the largest game suite, by far, allowing some differentiation on the basis of game selection.

RTG is already cannibalizing existing casinos with new ones.

I signed up with Dr.Ho Lite purely for the novelty factor, to me as an American, of slot machines with lucky 8's and Dr.Ho's biography.

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