Casino Talks

Posted by: DrHoCasinoManager at February 8, 2002, 10:52 pm

Topic: more Crazy Vegas..... Forum: Winner Online

Joe,

The other question is -- from a marketing perspective (i.e. psychology) -- does a new player really expect to lose? In other words, up-front bonuses are "positive" thinking because it's "free" money, whereas loss rebates are "negative" thinking, because it assumes that you're going to lose, but lose less than elsewhere.

I do agree that it shifts the marketing expense accurately to where it belongs -- to the people who "deserve" it the most. But it strikes me that you're always better off marketing the positive, which is to bonus new customers with a sign-up bonus, and regularly bonus your losing customers but without reminding them that you're directly linking their pain to the size of the rebate.

Casino Manager www.drho888.com www.drholite.com www.drho.com

P.S. Dirk -- thanks for the post...I should probably keep that in my HR file for the next contract discussion!

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