Casino Talks

Posted by: FairBet at February 8, 2002, 9:38 pm

Topic: more Crazy Vegas..... Forum: Winner Online

Ok, so I have the "differentiating" feature.

It is called "Money Back Casino" and it will accomplish a few things (if run by the right company.)

1. Greater Player Loyalty / Greater Player Value: If I'm a real gambler and know I might lose a few grand by the end of the year, I'd rather play somewhere that offers me everything I want and need AND will guarantee me a percentage of my money back.

As you've already said, everybody is offering the same games...why bother risking big bucks at a site that might send you a $10 comp chip, when another will guarantee you more?

2. Reduce fixed expenses: Currently, Casinos pay 25 - 50% to their webmasters. By giving 25% - 35% of that money back to the players instead, the casino will end up with a smaller expense. Odds are, (over time) a $1,000,000 fixed expense paid out to webmasters will cost the casino far more than $1,000,000 paid back to players who (in many cases) will return to play with their “Money Back” comps.

3. NO NEED for wagering requirements. Again, real players who know the odds and just want to play without needless nonsense are likely to prefer staying with a site that meets all their needs. One that offers quick payouts, good customer support and an added safety net should the “odds” catch up to them.

This concept has been tested and was proven profitable. The basic idea is still being used by some casinos. (Typically marketed as a “No Risk” offer.)

Webmasters can still earn just as much referring players to such a site, (even with a lesser percentage) due to increased conversions and higher player retention.

We own the URL: MoneyBackCasino.com

We have the front end developed.

All we need is a reputable company to supply the back end. The “big” companies we’ve already spoken to own multiple sites and so the idea of doing this scares them…(they fear it will simply drag down revenue from their other properties…which it would, they are right!)

Obviously, I have more information than what has been provided. I would be glad to share the entire plan outside of this thread.

Want something different? Here it is. You can offer a typical sign up bonus to get the players to come, but then you can keep them (By showing them that you offer BETTER support, Zero hassles getting paid, Great games, and a Money Back Guarantee that they can’t get anywhere else.

All thoughts welcome.

------------------
Joe Plummer
www.fairbet.org

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