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Posted by: king888 at May 16, 2002, 1:02 pm

Topic: Boss Media signs important contract Forum: Winner Online

Boss Media signs contract with Gala Group Ltd. – one of UK’s largest Bingo & Casino operators
Wednesday, May 15 2002

Boss Media has signed a contract to deliver an Internet casino to Gala Group Ltd, UK’s leading bingo and casino company. Boss Media will provide Gala with a high quality casino application that will enable Gala to increase its interactive gaming capabilities. Gala currently operates 166 bingo clubs and 28 casinos in the UK, the Isle of Man and Gibraltar and has over five million members, plus one million who play online at www.jamba.co.uk.

“Gala is a leader in the bingo and leisure industry, and this contract is an important step for Boss into this market”, says Peter Bertilsson, CEO and president of Boss Media. “As Gala is focused on the UK market, their customers will be able to play in GBP”, adds Bertilsson.

“The deal with Boss adds another exciting facet to our interactive gaming strategy. The Boss software is arguably the best available on the Internet today and we look forward to working with Boss to make it even better, ” says Nigel Willis, Director of Interactive Gaming at Gala.

In December 2000, the Gala Group acquired Ladbroke casinos, one of UK’s largest casino groups. These were re-launched as Gala Casinos in October 2001. In addition, Gala is the largest multi-site machine operator in Europe. Gala is owned by Credit Suisse First Boston Private Equity (CSFB), the company’s executive management and a number of other investors. CSFB are the majority shareholders.

The Boss Media Group is one of the world's leading suppliers of digitally distributed gaming systems. Potential licensees are offered a customized client-server system, an integrated payment system, and the maintenance and administration services necessary for the successful operation of the licensed system. Boss Media AB (publ) is a publicly traded company listed on the Stockholm Stock Exchange's O-list (Attract 40).

For additional information, please contact:

Peter Bertilsson CEO and President Boss Media AB (publ)
Phone: +46 (0)470 70 30 01 or +46 (0)709 93 25 54
E-mail: pbe@bossmedia.se

Ulrika Persson Investor Relations Manager Boss Media AB (publ)
Phone: +46 (0)470 70 30 38 or +46 (0)733 36 77 69
E-mail: up@bossmedia.se

Nigel Willis Head of Gala Interactive Gala Group Limited
Phone: +44 (0)115 948 5073
E-mail: nigel.willis@galagroup.co.uk

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