Casino Talks

Posted by: ian_go at April 12, 2005, 7:51 am

Topic: Cirrus Casino as always... Voiding $5200 in legitimate winnings Forum: Winner Online

Quote: Originally Posted by dominique
This is a ery good point and I am going to do a bunch of research on this ery soon, which I may present at the Vegas conference.

Casinos do need to give bonuses - because other casinos give bonuses. The industry is locked into a bonus system. The people who really suffer from that are the brand new players, novices, who are not aware of all this wagering requirement nonsense and go and play what they like, and if they happen to win they don't get paid.

I get this problem all the time, all the time, and these folks walk off ery angrily and tell all their friends that online casinos are all frauds. I help the best I can, tell everyone to read the WR, but new players don't want to read and don't want to count hands or play games that don't turn them on. They want to put their money down and play something they enjoy, no worries.

Bonuses need to be looked at and perhaps redesigned. I will be posting more about this in a seperate thread soon, looking for lots of feedback.

Online casinos are a distinct creature, but most business principles can be applied. An example is player aquisition and retention using a holistic approach. Look at the resources spent on branding, for example, in other industries. Big operators on the other side of the pond have been doing this for years, building a feeling of integrity and professionalism. It is slowly happening here (nth american facing operators) and we will see more and more of it. As for those who 'want to put their money down and play something they enjoy' they areeasy pray for shady operators. They would not enter a cell phone contract or lease a car without reading the fine print I hope.

I.

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